Forget middle-age crisis. Immature considerations aside, gentleman may keep their thoughts and perceptions about ageing to themselves instead of crying in a friend’s shoulder, but also them wish to revert the signs of ageing. Nowadays men live longer and more enriched lives and  as such need to compete socially and professionally with younger individuals. For the extra cherry on top of the cake, because women adopt cosmetic surgery and anti-ageing procedures years before, their wives look younger every day and make them feel… old.

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