Studies in cosmetic surgery Back in the day, many people were apprehensive about cosmetic surgery. They worried about whether it was safe, whether they would wake up looking like a completely different person or what their friends and family would think of them. As we progressed to a cosmetic surgery world with state-of-the-art technology and world-class services, their fears and concerns were wiped away with the improved quality of surgery and customer care. As a matter of fact, the number of men and women seeking cosmetic enhancement has increased significantly as modern-day society becomes more concerned about our physical appearance. According to the Journal of Plastic and Reconstructive Surgery, the level of confidence and body satisfaction for women is at an all-time low – nearly half (48%) of the women that were surveyed mentioned that they would be interested in having cosmetic surgery. The research also reported that about 23% would possibly be interested in getting cosmetic enhancement. Men’s interests in surgery may be lower (23%), nevertheless they still claimed that they are interested in surgery, while 17% would potentially be. That’s a significant proportion of the population who would consider undertaking cosmetic surgery. Generally, cosmetic surgery is considered because the patient wishes to improve the appearance of certain areas of their body. Plastic surgery is an intervention tool that will “encourage and promote a stronger, positive self-image… thus, allowing an individual’s self-confidence to flourish.” The scientific correlation between cosmetic surgery and psychology is much argued over. However, when you looking at the patient’s own desires and their satisfaction level before and after the procedure, you can be left in no doubt that there is a huge impact, and a positive one at that. A large number of studies have shown that clients are generally happy with the outcome of their cosmetic procedures. Research has shown that when plastic surgery has a positive impact on your body image, there should be lower negative body image thoughts, feelings, and behaviours post-operatively. Everyone wants to look better. People are looking at cosmetic surgery as a sign of empowerment and self-enhancement. With the impressive technological achievements of cosmetic surgeons, which only seem to get better and better every day, more and more people are entrusting their face and body to the experts. Would you consider cosmetic surgery?