For more than 15 years since it was first introduced as a treatment to reduce fine facial lines and wrinkles, Botox has won over 11 million people who had undergone the said procedure. The growing popularity and the easy acceptance of people towards Botox compared to other form of cosmetic procedure available in the market have puzzled the population with its billion dollar industry. Why is it so popular? Botox was first approved for medical use in 1987 and by 2002 it was approved for cosmetic use. Having both purposes catapulted its commodity that it is projected to reach over US$4 billion in the global market by 2018, with the United States forecasted to contribute about half that number. There are numerous factors influencing its succession, however, here are top 5 reasons why Botox is most sought after: Creams Just Don’t Work Anymore Anti-aging skincare is readily available everywhere and most cosmetics companies claims their products efficient to lift and firm out wrinkles like a “facelift in a jar” or even laser-like results. However, everyone pushing into their forties would realise that those supposedly convincing claims are not really delivering results and just remains as promises that stretches the truth of what’s possible from any skincare product. While they do provide some benefits, removal of fine lines are almost impossible. Quick & Time Saving We live in a fast-paced world and we demand fast results. Quick fix are also important than ever especially when you’re socially committed to attend events, dinners, parties, etc. A Botox injection usually takes only 10-15 minutes for instant wrinkle reduction and smoother skin is what you get after treatment. There’s no need to spend half an hour every morning to use concealers/ highlights to camouflage fine lines. Affordably Priced That would be one of the most important factors contributing to the popularity of Botox. Its pricing is affordable compared to most other cosmetic surgery procedures for reducing lines and wrinkles. A Botox procedure would cost from RM400 per area with results lasting for up to six months which averages only RM66 per month. This cost even less than a month of mobile phone subscription! Better Looks Equals Better Income Research has shown that good-looking people earn more and that’s a fact. Having the advantage to snatch the opportunity presented in whatever way possible is just one way to get ahead in life and Chinese graduates appear to be jumping on the bandwagon to give themselves that extra bit of edge in the competitive job market – having cosmetic procedures to enhance their looks – so that they can bag that job! Clinically Proven Botox has been tried and tested for more than 15 years and safety is no longer a concern as it is clinically proven and FDA-approved for treatment of wrinkles and fine lines. Given this longevity, people have gained a high level of confidence and trust undergoing this procedure as this treatment has been widely used and studied by professionals. Before that, Botox was only popular among celebrities or public personalities but now ordinary people are increasingly using this simple and yet effective procedure on a regular basis. Some celebrities who had Botox help – Demi Moore, Angelina Jolie, Madonna, Nicole Kidman, Simon Cowell, Michael Douglas, Steve Martin, just to name a few. Other Possible Benefits Medical professionals are studying Botox for treatments of arthritis pain. Initial studies show a decrease in pain and an improvement in function for people with various types of arthritis and the benefits lasted from three to twelve months. As promising as it sounds, larger and more controlled studies are needed to determine if this will be the next big thing. At the moment, Botox treatment is comfortably ranked as one of the most popular non-invasive cosmetic procedures that achieves the same results as other surgical procedures. Celebrities who use Botox injections to look years younger on entertainment media have been a big part of the hype surrounding the treatment. Since it is a non-invasive, cost-effective and relatively safe alternative to surgery, Botox is likely to remain as popular as ever in the years to come.